YouTube close to announcing agreements to broadcast original programming.

YouTube

AFP - The online video site YouTube (Google Group) could announce next week agreements with various media and celebrities on the production of original programs broadcast it on "strings" theme, according to the Wall Street Journal. The daily quoted Wednesday among the partners expected the company Electus, a subsidiary of IAC internet, ShineReveille, owned by News Corporation of Rupert Murdoch and Fremantle (RTL) and the "skate legend" Tony Hawk and the creator of the series "CSI" ("CSI") Anthony Zuiker and others that broadcast their programs already on the site.

Google, which has not commented on this information, would build more than $ 100 million to turn YouTube into a new supplier of a variety of "channels" free broadcast-quality programs, financed by advertising. These channels are divided into twenty thematic categories, the kitchen, comedy or information, for example, and offer programs specifically tailored to the Web, rather than copied the model of television.

This comprehensive offering diversity of supply of YouTube, originally an exchange site amateur videos purchased by Google in 2006 to $ 1.65 billion, became owner of the spring-demand video. This activity is already the result of a collaboration between YouTube and many of the major Hollywood studios like Sony Pictures, Warner Bros. (Time Warner), Universal (GE and Comcast), Lionsgate and several independent studios.