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| Digital Tablet |
AFP - Americans love to see the information on their digital tablet, provided you do not have to pay out of pocket, according to a study released Tuesday. The results of this survey may shower the hopes of the press who were part of this new medium to compensate for losses in traditional formats. The study conducted by Pew and the think-tank The Economist Group, 11% of American adults have a digital tablet.
With regard to their use, the consultation of information comes in 3rd place (53%), after surfing the internet (67%) and email (54%) but ahead of social networks (39%) and games video (30%). But users are only 14% to purchase directly from the info on shelf, even though 23% have a print subscription that includes a digital version. One in five users (21%) have not yet paid for access to information on said shelf, however, willing to pay up to five dollars a month if that's the only way to view a site or a particular application .
"When they were launched, many observers thought that the tablets would help to change consumer behavior information," says the study. "This belief was based on the feeling that people consult information largely via dedicated applications, the media would have to pay." However, users are primarily's web browser to view their tablet news sites, most often free, and only 21% first pass by the applications. The findings of the investigation is bleak for the press. "If the media manage to make money shelves more efficiently than they did on the internet in general," the outlook is "promising." But this scenario is "highly uncertain at best."
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